Gambling has always been in demand, and today no one is surprised by a virtual casino. The specialists of each service are constantly working on the introduction of new technologies, programs and “twists” designed to expand the range of the target audience. An analysis of marketing decisions by online gambling firms provides insight into the characteristics of the average user. Gambler need to systematically surprise and interest, because people have always wanted “bread and circuses”. In this regard, it is logical to make a prediction: the graphics of virtual services will evolve and become more colorful, the screens will appear colorful pictures, screensavers and stories.
Experts say: online casinos will more often introduce hybrid games consisting of:
- direct action online;
- a standard game;
- actual interaction with the dealer;
- questing factors in relation to traditional roulette and slots.
Mind games and activities that require participants to have certain skills or knowledge will be particularly popular. “The ‘one-armed bandit’ will fade into history; luck alone won’t be enough – applying your own skills will be required. This fascinates gamblers, partly by involving their emotions in the gameplay, but also by putting them in a state of anticipation and suspense.
The virtual world at online casinos
Modern AR and VR technology allows us to create not only sci-fi movies like Avatar, but also full-fledged casino simulators. Such games fully reflect the spirit of the offline establishment, with the player finding themselves in a kind of interactive world. This approach to entertainment is rapidly gaining popularity and will continue to be invested in technology like this every year. The reason is obvious: minimal risks, fast payback and high net returns.
Each registered person will be able to take advantage of all the services and benefits of an interactive establishment:
- move around the casino area;
- meet and communicate with other players;
- interact with the dealers;
- participate in all kinds of gambling online, using virtual machines, roulette, etc.
Experts have predicted a growth rate of 50% in the number of online and offline casinos with the introduction of AR and VR technology during 2022. Analysts show confidence in the creation of a mixed reality type, with gambling taking place in both augmented mode and virtual mode.
Gambling tourism
Everyone knows about Las Vegas and the purpose of visiting it. But there are similar places, on a smaller scale of course, that are in dynamic demand every year. Professional gamblers are willing to flock from all over the world to casinos and similar venues for the thrill, profit or entertainment. Where such activities are not legal, they have the patronage of certain structures, so the demand will only increase.
Established gambling monsters, such as Monaco or Macau, will share customers with rapidly emerging competitors. Potential territories for new gambling capitals are Belarus, Georgia and of course Ukraine, but only after gambling is legalised. The development of gambling business will pull wagons of investment in pawnshop, hotel and restaurant businesses, as well as in all kinds of accompanying spheres. The growth rate of both standard gambling establishments and their online versions is expected to be very dynamic.