If a businessman gives his customers what they need at affordable prices, he is destined for success. His company will justify the start-up capital and start generating profits in a short time. This is the golden algorithm for promoting a start-up to a confident brand in the market. The above rule is confirmed by many global projects that started from the startup rank. They claim that there are many reasons for their progress, but a competent idea is the first of them.
Competition in the financial markets and among technology companies is very high. Giving something that others don’t have is not enough. The product must necessarily be in demand. All aspiring startup executives say with one voice that you first need to build successful marketing, and for that you need to do the proper research to help:
- determine the level of demand for the product, the target audience;
- know the market in principle, analyze the competitors;
- to make the necessary adjustments in the business project in time.
In European countries and America, this practice is the norm, but in the RF it is an exception. Thanks to clever marketing, you can grow a successful holding company from a simple idea of standard production, if you add the “zest” that everyone wants. A startup acquires prospects if a sound strategy is justified from A to Z. First of all, it is necessary to objectively match goals with opportunities. If this factor is not included in the business project, the risks of a critical situation increase. There is a high probability of a miscalculation: there may not be enough money to buy additional raw materials, or there may be a shortage of necessary specialists.
10 of the world’s most successful start-ups
The following 10 examples illustrate that a smart, interactive startup can be developed into a successful global brand:
- “Slak” – a specialized messenger created for company employees to communicate with each other, and to transfer data.
- “Uber” is a world-renowned taxi-calling service which has been in the lead among its competitors for about 10 years.
- “Zenefits” is a company which sells modern software to different companies and has achieved an annual turnover of 1 billion dollars in just a few years.
- “Airbnb” is a world-famous app for renting accommodation.
- “Snapchat” is a special application in which users exchange messages and photo, video files.
- “Porch” – an interactive service that helps find a repair specialist.
- “Instacart” – application that allows not to leave home for groceries, but to order them online with quick addressable delivery.
- “SpaceX” – Ilon Musk’s company, which helps to carry out logistics in space, has no competitors.
- “Flipkart”, the Indian equivalent of AliExpress.
- “Jibo” is an improved Tamagotchi from the ’90s, for which there is great demand in English-speaking countries.
Even the original start-up won’t get very far without advertising. Entrusting promotion of products or services to reliable professionals is the right approach. In the case of difficulties with an advertising agency, it is advisable to follow the path of successful competitors.
Modernising the means of production, logistics and marketing ensures that product quality does not diminish. It is important to react in good time to the release of new product models, catalogue updates or the ability to produce improved samples of the finished product. The dynamics of development do not tolerate “one-size-fits-all” thinking, which prevents adaptation to the changing environment.
Sensitivity to customer needs increases customer confidence and, as a result, the profitability of the project. One satisfied consumer will add most of his acquaintances to the list of regular customers. Such advertising is not only cheap but also effective.